NEW CULTURAL AND CREATIVE
The notion of Experience is on everyone’s agendas these days, but how do you breathe real life into it innovatively and creatively?
For this first call for candidates, La Piscine, in partnership with Loto-Québec, is looking for new cultural and creative experiences that offer Loto Québec's clientele surprising, entertaining and memorable moments!
These proposals could increase the accessibility and appreciation of Loto-Québec’s vast art collection in playful and collaborative ways, imagine unexpected immersive and narrative experiences, or to discover its cultural and culinary offerings in multi-sensorial ways within the landmark Casino de Montréal.
CHALLENGES FOR ENTREPRENEURS
We are therefore looking for entrepreneurs eager to take up the following challenges:
SHARE CULTURE WIDELY, PLAY WITH CULTURAL CONTENT, AND ENABLE ITS ACCESSIBILITY AT ALL TIMES
Loto-Québec is a strong proponent of democratizing culture, notably in making its impressive art collection accessible to the largest possible audience by sharing it at any time in collaborative, playful and entertaining ways!
Accordingly: How can interactive and immersive universes be created to allow members of the public to interact with Loto-Québec's art collection, play with it, and share their experiences with others? How can Loto-Québec’s cultural offerings be rendered mobile and personalized through virtual, physical or collaborative experiences?
RE-IMAGINE SPACES FROM THEIR PRIMARY VOCATION
Throughout the Casino de Montréal, many spaces are reduced to their primary function: the parking lot for cars, the entrance-way for arriving, the elevators and corridors for transitioning to different spaces... when they could all become incredible spaces for creative expression and interaction! Loto Québec would like to let artists and creators re-appropriate these spaces to re-define new experiences of the unexpected and even quirky kind!
In this situation: How to offer a memorable experience each visit with a renewed cultural offering each time and in unexpected places? How to surprise visitors with cultural and creative experiences at moments when they least expect them?
IMMERSE VISITORS IN A MULTISENSORY UNIVERSE
Generally speaking, we go to a restaurant to eat. Our other senses (hearing, smell, touch, sight) are also solicited, but rarely to their full potential and certainly not with our full engagement. Loto-Québec would like to revisit and augment the culinary experience.
In this case: How can Loto-Québec’s cultural and culinary offerings be rendered a fully intuitive and multisensorial experience filled with emotion? How can clients of the Casino de Montréal’s restaurants experience an unexpected and multisensorial culinary adventure that stimulate all 5 senses?
Subject to operational, legal and security limits, the experimentation spaces and elements made available for the tests by Loto-Québec are:
Loto-Québec’s cultural offerings, including Loto-Québec's art collection and the culinary offers in the Casino de Montréal restaurants
Underused spaces of the Casino de Montréal, including the exterior parking lot, the terraces, the elevators, waiting areas, the corridors, the walls,...
The entertainment and relaxation spaces in the Casino de Montréal, including the restaurants and theatres.
To learn more about Loto-Québec’s art collection, click here
To learn more about the Casino de Montréal, click here
To learn more about the Casino de Montréal’s restaurants, click here